Following Wildfire
Terms of Use

PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY AS THEY CONTAIN IMPORTANT INFORMATION REGARDING YOUR USE OF THIS WEBSITE AND YOUR LEGAL RIGHTS, REMEDIES, AND OBLIGATIONS.

Welcome to Following Wildfire. This Website is operated by Dentsu Creative Inc. ("Dentsu", "we", "us" or "our"), in collaboration with Ten Tree International Inc. ("Tentree"). This "Website" means the whole or any part of the web pages located at followingwildfire.com and includes their layout, individual design elements, underlying code elements, text, sounds, graphics, animated elements and any other content of this Website. These Terms apply to "you", which means any visitor, user, or other person (whether an individual or other legal entity) who seeks to access or use the Website.

By accessing or using this Website, including any communication between us that is initiated via this Website, you signify your agreement with and understanding of the following terms and conditions ("Terms") pertaining to both this Website and any material contained therein and to the Website's Privacy Statement. This Website is offered to you conditioned on your acceptance without modification of the terms, conditions, and notices contained herein. Your use of this Website constitutes your agreement to all such terms, conditions, and notices. We reserve the right to change the terms, conditions, and notices under which this Website is offered without prior notice at any time.

IF YOU DO NOT AGREE TO THESE TERMS OR THE PRIVACY STATEMENT, YOU MUST NOT ACCESS OR USE THE WEBSITE.

Use of Website

This Website may be accessed and used only by individuals who can form legally binding contracts under applicable laws, who are 18 years of age or older, and who are not barred from using the Website under applicable laws.

You agree that you will be personally responsible for your use of this Website and for all of your communication and activity on and pursuant to this Website. You agree that you will use this Website responsibly and in compliance with all applicable laws and these Terms.

You agree that you will not hack into this Website or employ any robot, spider or other device or process to use this Website for unauthorized purposes. You further agree that you will not take any action or do anything which imposes an unreasonable burden on or interferes with the Website. If we determine that you are or have been engaged in prohibited activities or otherwise violated the Terms, we may deny you access to this Website on a temporary or permanent basis.

In our sole discretion, in addition to any other rights or remedies available to us and without any liability whatsoever, we at any time and without notice or liability to you may terminate or restrict your access to any component of this Website. In the event of such termination or restriction, these terms and conditions of use shall continue to apply and be binding upon you with respect to your prior use of the Website and of the information contained therein.

Global Restrictions

The Website is directed to individuals and entities located in Canada but may be hosted outside of Canada. It is not directed to any person or entity in any jurisdiction where the publication or availability of the Website and its content are unavailable or otherwise contrary to local laws or regulations or would subject any person or entity, including Dentsu or Tentree or their affiliates, to any registration or licensing requirements in that jurisdiction. We make no representation that the information, opinions, advice or other content on the Website (collectively, "Information") is appropriate or accurate for those outside of Canada. Those who choose to access this Website from other locations do so at their own risk and are responsible for compliance with applicable local laws.

Intellectual Property Rights

All content, information, text, data, database content, articles, biographies, materials, third-party articles, photographs, images, videos, software, trademarks, logos, designs, publicity slogans, source code, inventions, knowhow, and/or other Dentsu or Tentree material protected by copyright, patent and other applicable intellectual property laws appearing on this Website (collectively, the "Content") is the exclusive property of Dentsu or its licensors, with the exception of the images of potential wildfire activity collected from publicly available online sources and featured on the Website as part of the Website's wildfire detection tools (the "Images"). The Images are the property of the third parties who are the initial owner(s) of the copyright in the Images.

You are not authorized to modify, reproduce, re-edit, transfer, forward, transmit, publish, distribute or create derivative works of the Content without prior written consent from Dentsu. Contact us using the information under "Contact Us" below if you would like to seek such permission.

You agree that you will not do or allow any third party to do anything which may infringe, damage or endanger Dentsu's, its affiliates' or its licensors' intellectual property rights or the intellectual property rights of a third party (including, without limitation, Tentree's) in respect of this Website.

Nothing contained on this Website should be construed as granting any license or right of use of any other person's or entity's trademark which is displayed on this Website without their express permission.

All unauthorized use of the Content will be considered as a violation of the intellectual property rights of Dentsu.

Permitted Use

By using the Website, you are hereby granted a limited, revocable, nonexclusive, and non-transferable right to view, store, bookmark, copy, and print individual pages from the Website for personal, educational, and non-commercial purposes only. Such copied and printed pages must not be altered in any manner whatsoever.

Prohibited Use

This Website is for your personal non-commercial use only. You may not modify, copy, distribute, transmit, display, perform, reproduce, publish, license, commercially exploit, create derivative works from, transfer, data mine or sell any Information/Content, software, products, or services contained within this Website. You may not use this Website, or any of its Information/Content, to further any commercial purpose, including any advertising or advertising revenue generation activity on your own or any other website.

By using the Website, you agree that you shall obtain Dentsu's written consent prior to: (1) using Information/Content for commercial purposes; (2) copying large portions of the Website through any means; (3) forwarding Information or Content as a mass distribution; or (4) posting Information/Content on any other website.

You hereby agree that in using the Website you shall not and shall not encourage others to: (1) remove or obscure any copyright, trademark or other notice displayed on any Information/Content you download from the Website (in accordance with these Terms); (2) violate any law, rule, regulation, policy, or intellectual property, contractual or other right of any third party or attempt to gain access to the identities, information or computers of others through the Website; or (3) transmit any virus, worm, time bomb or similar system that interferes, corrupts, or otherwise disrupts the Website, regardless of whether such interference, corruption, or disturbance is intended to violate the security of the Website or to gain access to the identities, information or computers of others through the Website.

Dentsu may, without prior notice, monitor the Website for any unauthorized or questionable conduct and may take all responsive actions it deems necessary and/or appropriate.

User Information

In the course of your use of the Website, you may provide certain personal information to us ("User Information"). Our information collection and use policies with respect to the privacy of such User Information are set forth in the Website's Privacy Statement [link] which is incorporated herein by reference for all purposes. You acknowledge and agree that you are solely responsible for the accuracy and content of User Information.

Feedback

We welcome feedback, comments, reviews of the Website and suggestions for improvements to our Website ("Feedback"). You can submit Feedback by using the information under "Contact Us" below. You grant to us and Tentree, and to each of our respective affiliates, a non-exclusive, worldwide, perpetual, irrevocable, fully-paid, royalty-free, sublicensable and transferable license under any and all intellectual property rights that you own or control to use, copy, modify, create derivative works based upon and otherwise exploit the Feedback for any purpose.

Link to Third Party Websites

This Website may include links to other websites owned by third parties. These links are provided solely for your convenience and may not remain current or active. Dentsu and Tentree have not reviewed these third-party websites and do not control and are not responsible for these websites or their content or availability. Dentsu and Tentree do not endorse, recommend or approve of any information, products or services referred to on such linked sites and assume no responsibility for the content, security or privacy practices of any other website. Your use of any link to an outside website is entirely at your own risk. Therefore, Dentsu and Tentree cannot be held responsible for the information contained on such websites and do not offer any guarantee or make any declaration in this regard. Your use of any link to an outside website is entirely at your own risk.

No part of this Website may be linked to without prior written consent from Dentsu.

Website Availability

We and Tentree make no guarantees regarding, and are not liable for, any unavailability of the Website (or any part of it) and any harm alleged in connection with same. We reserve the right to take any action or inaction regarding the Website, including the right to block, modify, or take down part or all of the Website, or selectively disable certain aspects or portions of the Website. Any modification to or elimination of the Website will be done in our sole and absolute discretion and without any obligation or liability to you, and your use of the Website does not entitle you to the continued provision or availability of the Website.

Security

Dentsu takes reasonable steps to ensure the security of the Website and related systems. However, there are inherent risks associated with the use of electronic means of communication. Therefore, Dentsu and Tentree accept no liability that may arise from use of this Website.

Disclaimer

This Website and any Content and Information (including without limitation any Information or Content regarding potential risks of wildfires, the detection, identification, or confirmation of smoke or fire or other signs of potential wildfires, locations of potential wildfires, the presence or absence of other potential wildfires not identified on the Website, dates or timelines relating to potential or historical wildfires, prevention tips, or emergency contacts) are for informational purposes only and should not be relied upon in any manner. Nothing contained on this Website (including Content, Images, Information or any other material) represents or replaces official guidance, orders, warnings or directives on wildfires issued by a governmental authority, which should be followed regardless of any information contained on this Website. In case of a suspected wildfire, please immediately contact your local authorities and act with common sense. This Website is subject to change without notice, and is based on information provided by third parties which is not independently verified, endorsed by or the responsibility of Dentsu or its clients. Decisions based on anything on this Website (whether Content, Information, Images, or other material or information contained on the Website) are your sole risk and responsibility.

No Warranties and Limitations

Your use of the Website is at your own risk. While Dentsu endeavours to ensure that the information on the Website is correct, it is under no obligation to do so.

To the fullest extent allowed by law, the Website, and any Content/Information or Images, are provided to you on an "as is," "as available" basis without warranty of any kind whether express, statutory or implied, including but not limited to any implied warranties of merchantability, fitness for a particular purpose, quiet enjoyment, systems integration, accuracy, and non-infringement, all of which we and Tentree expressly disclaim. We and Tentree do not endorse and make no warranty as to the accuracy, suitability, completeness, timeliness, comprehensiveness, currency, or reliability of the Website, Content, Information, Images, materials, or any other data contained on the Website, and we will not be liable or otherwise responsible for any failure or delay in updating the Website or any Information, Content or any other material contained on the Website. We and Tentree have no duty to update the content of the Website. You are responsible for any results or other consequences of accessing the Website and using the Information, Images, material, data and Content, and for taking all necessary precautions to ensure that any content you may access, download or otherwise obtain is free of viruses or any other harmful components.

Dentsu may, in its sole discretion and at any time without notice, restrict, suspend or cancel access to or use of the Website, for all or any one or number of users. Furthermore, Dentsu and Tentree do not guarantee that the Website, Content, Information, Images, or any other content or data available on this Website will be uninterrupted, up-to-date or error-free, and will not be held responsible for any damage resulting from any virus, worm or other destructive or invasive computer program. Dentsu and Tentree do not warrant that any security defects, vulnerabilities or errors on the Website will be identified or remedied.

Your use of any Website data, material, Images, Content or the Information is at your own risk. You are solely responsible for the use and/or the interpretation of all the Content, Information, Images, material and data of this Website. We and Tentree specifically disclaim any liability, whether based in contract, tort, negligence, strict liability or otherwise, for any direct, indirect, incidental, punitive, consequential, or special damages arising out of or in any way connected with your access to, use of or reliance on the Content, Images, or Information (even if we or Tentree have been advised of the possibility of such damages) or that arise in connection with mistakes or omissions in, or delays in transmission of, information to or from the user, any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission or delivery, computer virus, communication line failure, theft or destruction or unauthorized access to, alteration of, or use of records, programs or files, interruptions in telecommunications connections to the Website or viruses whether caused in whole or in part by negligence, acts of God, telecommunications failure, theft or destruction of, or unauthorized access to the Website or the Content/Information, material and data of this Website.

To the maximum extent permitted by law, you agree that you will not seek to hold Dentsu or Tentree and/or their respective affiliates, employees, directors, officers or successors liable:

  • directly or indirectly in contract, tort, equity or otherwise for any damage (including direct, indirect, incidental, consequential, special, punitive, exemplary and aggravated damages and damages for loss of use, profits or revenue) or other remedy whatsoever in connection with this Website; and
  • to you or anyone else for any loss or damage, however caused which may be directly or indirectly suffered in connection with websites of other entities that are hyperlinked from this Website.

If, notwithstanding the foregoing, we or Tentree should be found liable for any loss or damage which arises out of or is in any way connected with any of the services or uses of the Website or the Content/Information or other material and data of this Website, our and Tentree's total liability for all damages, losses and causes of action, whether in contract, tort (including, but not limited to, negligence), or otherwise shall in no event exceed in the aggregate $1 Canadian Dollar.

Indemnity

As consideration for access to the Website, you agree to indemnify and save harmless Dentsu, Tentree, and each of their respective affiliates, owners, officers, directors, members, partners, employees, consultants, representatives and agents from and against any claim, cause of action or demand, including without limitation reasonable legal, accounting and other professional fees, resulting from or related to (1) your breach of any of these Terms (including any terms incorporated by reference); (2) your access to or use of this Website; or (3) your use or reliance on, publication, communication or distribution of anything on or from this Website.

Dentsu or Tentree (as applicable) reserve the right, at your expense, to assume the exclusive defence and control of any matter for which you are required to indemnify Dentsu or Tentree or their respective affiliates (as applicable), and you agree to cooperate with our defence of these claims. You agree not to settle any matter without the prior written consent of Dentsu. Dentsu will use reasonable efforts to notify you of any such claim, action or proceeding upon becoming aware of it.

No Partnership

You agree that no joint venture, partnership, employment, or agency relationship exists between you and Dentsu or Tentree as a result of these Terms, our Privacy Statement or any use of the Website.

Dentsu's performance of these Terms is subject to existing laws and legal process, and nothing contained in these Terms or our Privacy Statement is in derogation of Dentsu's right to comply with law enforcement requests or requirements relating to your use of the Website or information provided to or gathered by Dentsu with respect to such use.

Applicable Laws

These Terms and any dispute, controversy, proceedings or claim of whatever nature arising out of or in any way relating to these Terms will be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable within Ontario without regard to conflict of law provisions. To the extent not prohibited by law, any such dispute, controversy, proceedings or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted at ADR Chambers in the City of Toronto, in Ontario, Canada. Judgment upon the award may be entered in any court of competent jurisdiction. EACH PARTY HEREBY KNOWINGLY, VOLUNTARILY, AND INTENTIONALLY WAIVES ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY DISPUTE ARISING OUT OF, UNDER OR IN CONNECTION WITH THESE TERMS.

Termination

We may terminate your access to and use of the Website and related services at our sole discretion, at any time and without notice to you. If Dentsu determines, in its sole discretion, that you are in violation of any provision of these Terms, Dentsu may suspend or terminate your use or access to the Website and/or your account (if applicable) without notice to you. At all times, Dentsu shall have the discretion to take such action as Dentsu deems necessary, in its sole discretion, to preclude a violation, and Dentsu and Tentree (and their respective affiliates) shall not be liable for any damages of any nature suffered by you or a third party resulting from Dentsu's exercise of its rights under these Terms. Upon any termination, discontinuation or cancellation of services, products or use of Website, the following sections will survive: Use of Website, Global Restrictions, Intellectual Property Rights, Feedback, Prohibited Use, No Warranties and Limitations, Indemnity, Applicable Laws, and General Terms.

General Terms

The Terms constitute the entire agreement between Dentsu and you with respect to the subject matter hereof, and supersede all communications, representations, or agreements, either oral or written, between Dentsu or its affiliates and you with respect to this subject matter.

In the event any portion of these Terms are found to be invalid or unenforceable for any reason, such invalidity or unenforceability shall not affect the enforceability or validity of any other portion of these Terms and which shall remain in full force and effect and be construed as if the invalid or unenforceable portion were not part of these Terms.

Dentsu's failure to insist upon or enforce strict performance of any provision of the Terms or any right shall not be construed as a waiver of any such provision or right.

Contact Us

If you have any questions or concerns about these Terms, you can contact us in writing at:

enquiries@followingwildfire.com

Please note that we may need to confirm your identity or request additional details in order to process your request.

Following Wildfire
Privacy Statement

Following Wildfire (the "Platform") is owned and operated by Dentsu Creative Inc. ("Dentsu", "we", "us", or "our"), in collaboration with Ten Tree International Inc. ("Tentree"). We are committed to your privacy and protecting the information you share with us.

This Privacy Statement applies to personal information collected by us in relation to the Platform. It explains what personal information we collect, how we use it, and the privacy rights you have. In this Privacy Statement:

  • "You" means you directly, whether you access the Platform, your photo is featured on the Platform, or you otherwise interact with us, as well as when another person provides us with your information.
  • "Personal information" or "your information" means information that identifies or can identify you or another individual.

If you have any questions regarding the Privacy Statement, you can submit them using the information provided at the end of this Privacy Statement under "Contact Us".

How We Handle Your Personal Information

Collecting your personal information

We may collect information about you directly from you when you interact with us or with the Platform, such as when you:

  • Connect or interact with us through the Platform, using the contact information listed below, or through other Dentsu or Tentree channels; and
  • Request user or technical support.

We collect the following types of personal information from you directly:

  • User data and correspondence, including information about how you use the Platform, any information you provide when you contact us with questions, feedback, reviews, or otherwise communicate with us.
  • Online activity information, including information about your device, how you use and browse our Platform, and your IP address, which we obtained from your online interactions with us. See "Interacting with us online" below for details.

Collecting information from other sources

The personal information we collect comes directly from you or your device, as described above.

Publicly posted images are used to populate the wildfire detection map and related tools on the Platform, but the Platform is designed to exclude images that have any personal information in them. If you are concerned about a photo of yours that has been featured on the Platform, please see the section below entitled "Your Rights" for details on what you can do.

Meta (Instagram) and X. Note that the Platform uses images posted publicly to Meta (namely Instagram) and X (formerly Twitter) platforms. Whenever you use Instagram or X, you and your information are subject to the Instagram or X privacy policies and terms of use and other policies. We recommend that you review those policies and your privacy choices on those sites.

Using your personal information

We may use your personal information for the following purposes:

  • Provide and support the Platform. This includes operating, maintaining, and delivering the Platform, and providing user support.
  • Communicate with you. This includes responding to your requests, questions, feedback, or concerns.
  • Improve and monitor the Platform. This includes evaluating and improving the Platform and your experience, identifying usage trends, developing new products and services, and related data analytics.
  • Protect you and us. This includes investigating and protecting against fraudulent, harmful, unauthorized, or illegal activity, complying with legal and regulatory requirements, and protecting our property (including the Platform), interests, and legal rights.
  • Any other purpose with your direction or consent.

Sharing your personal information

Whatever the purpose may be, we only share your information to the extent reasonably necessary to fulfill the purposes listed above. We may share or disclose your information to any of the following parties:

Tentree. As noted above, the Platform is operated in collaboration with Tentree. Some of the information described above will be shared with Tentree, or Tentree will have access to it, for the purposes of operating the Platform.

Affiliates and service providers. To perform the activities mentioned above, we may share your information with our affiliates as well as third parties to perform services on our behalf. We may use service providers to perform the following functions:

  • Assist with IT functions, such as operating and protecting the Platform.
  • Improve our ability to communicate and manage our relationship with you.
  • Market the Platform and other services to you, including providing support for advertising campaigns and tracking the effectiveness of certain advertising campaigns.
  • Assist with data analytics that help us run, grow, and develop the Platform.
  • Obtain professional advice and services, such as from lawyers or accountants.

When we disclose personal information to third-party service providers, we prohibit them from accessing your personal information for any purpose other than to perform these support services.

Other third parties. We may share your personal information with other third parties to:

  • Protect you and us. This includes investigating and protecting against fraudulent, harmful, unauthorized or illegal activity, complying with legal and regulatory requirements, and protecting our property (including the Platform), interests, and legal rights. It also includes responding to requests for information received from government agencies, regulators, or law enforcement that we determine to be legitimate.
  • Assess and engage in business transactions. This includes the evaluation and execution of the purchase or sale of all or part of a business or its assets.
  • Any other person or organization with your direction or consent.

Interacting with us online

We may use certain technologies and tracking tools on our Platform, such as cookies. Cookies are snippets of data stored by a web browser (for example, Chrome, Safari or Firefox web browsers). We may also use pixels, beacons, web analytics services, and other technologies. These tools provide us with information about your usage of the Platform. This information helps us operate, improve and protect the Platform by allowing us to better understand our audience.

Information collected through cookies includes IP addresses, number of page visits, pages viewed on the Platform, search engine referrals, and browsing activities over time and across other websites following your visit to the Platform.

We, and third parties we permit, may use these tools (if applicable) to track which of our ads (if any) you interact with on our website and on the websites of companies who help us advertise. We may use this information for analytics and reporting, to learn more about how you interact with us, and/or promote our products and services.

Do Not Track. Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.

Your Cookie Choices. Please review your browser or device settings for certain cookies. Note that if you configure your browser or device to block all cookies, you may disrupt certain functionalities of the Platform. You can change your cookie settings at any time.

Our Privacy Practices

How we protect your information

We have implemented safeguards designed to protect your personal information against unauthorized access, use, modification and disclosure. Only authorized personnel have access to your information. We also have technical and organizational security measures designed to protect the security of any personal information we handle.

Cross-border transfers

We may store, access, or transfer your information outside of your home province, state, or country, and your information may be subject to the laws of these jurisdictions. This means that, just like in your home jurisdiction, we or a third party may be required to disclose your information in response to valid demands or requests made by governments, regulators, courts and law enforcement authorities in these other jurisdictions.

Destruction and retention

We retain your information only as long as we need it for the purposes for which we collected it. We have procedures to help us determine the appropriate length of time we will retain your information and to guide what we do when we no longer need your information for these purposes. We may securely destroy, delete, erase it, or convert it to an anonymous form.

Automated decisions

When determining which images to use for the Platform's wildfire detection tools, there may be automated decisions made regarding publicly posted images. These decisions are based on the content of the image, as well as models used to only select relevant images and exclude those that may contain identifying or personal information.

As a reminder, the Platform is not intended to feature images that contain any personal information. If you think that such an image has been featured in error on the Platform and have a question or concern, please refer to the information under "Your Rights" below and/or contact us using the information under "Contact Us" below.

Your Rights

In addition to exercising your privacy choices above, you can request to access or correct your personal information, ask questions about our privacy practices, or submit complaints. Users in other jurisdictions may have additional privacy rights. To exercise these rights, use the information under "Contact Us" below.

If the Platform features a photo taken and/or posted publicly by you and you would like it to removed from the Platform, please contact us at .

Your concerns are important to us, and we will respond to your question, request or complaint as soon as we can. Please note that you may be required to verify your identity before we provide you with access to any of your personal information.

Contact Us

To submit an access or correction request, exercise your privacy choices, ask a question, or submit a complaint, please contact us at .

Privacy STATEMENT Updates

This Privacy Statement was last updated in May 2024 and may be updated periodically to reflect changes to our personal information practices. We strongly encourage you to refer to this Privacy Statement often for the latest information about our practices.